SERVICES
Practical Support. Real Recovery. Trusted by Insurers Since 2006.
The Client Assistance Program (CAP)
​Helping Your Clients Recover Emotionally — So They Can Return to Daily Life, Confidently​
Emotional Recovery Is Good for Business.
The CAP helps your clients feel better faster — reducing anxiety, increasing function, and improving satisfaction with your brand.
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The emotional impact of a motor vehicle accident is often underestimated — but for many of your clients, it’s the biggest barrier to recovery. Anxiety, avoidance, sleep disturbances, and feeling emotionally overwhelmed can delay a return to normal life or can complicate the claims process.
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The CAP Program by Graham Guidance is designed to address that gap with short-term emotional support that’s practical, empathetic, and focused on function — not long-term therapy.
Why Insurers Refer to the CAP:
Faster Return to Function
Structured support helps clients regain confidence, return to driving, and re-engage with daily routines more quickly.
Improved Client Satisfaction (NPS)
Clients feel seen, heard, and supported. This personalized care leads to a stronger emotional connection — and a better experience with the insurer overall.
Short-Term by Design
The CAP is a brief intervention model (typically 2 sessions) that empowers clients with tools they can use right away, including access to our mobile self-help app.
Specialized Post-MVA Expertise
Our experienced counsellors understand the unique emotional needs that can follow a collision — and how to address them in a way that’s normalizing and effective. We’ve been doing this since 2006!
Support for Adults, Children, and Families
We offer parent coaching and child-focused strategies when children are affected by the accident too.
This is not traditional therapy, it’s an early intervention program that bridges the emotional recovery gap and helps clients move forward confidently. That’s good for your clients — and good for your brand.
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Let us be the support behind your service.
REAL SUPPORT, RIGHT WHEN YOU NEED IT.
THE CAP APP
Car accidents shake more than a bumper — they can shake your confidence, your routine, and your sense of calm. That’s where the CAP App comes in.
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We’ve packed this pocket-sized support system with exactly what people need after a motor vehicle accident: down-to-earth guidance, zero jargon, and no assumptions that you need “fixing.”
Just practical tools to help you feel like yourself again.
Inside the app, you’ll find:
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Audio and video tools to help calm anxiety — not just in theory, but in real time.
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Return-to-driving plans that don’t rush clients, but gently get them back in the driver’s seat (literally and emotionally).
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Clear, relatable education on common post-MVA reactions and why the nervous system might be acting up.
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Tips for supporting kids after a crash — whether they were in the car or just feeling the ripple effects.
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Interactive forms to help track progress, set goals, and stay grounded.
Built for claims: The CAP App gives clients practical,
easy-to-understand, evidence-informed guidance to regain confidence and return to daily function.
GuidanceCARE
Because a Claim Isn’t Just a Transaction — It’s a Turning Point
When people face serious illness, loss, or a disrupted journey, they often need more than a payout. They need emotional grounding, reassurance, and a path back to everyday life. That’s where our Emotional Support Programs come in.
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These short-term, high-impact programs are built into select insurance products — from Critical Illness and Life Insurance to Pet and Travel Insurance — and offered at no cost to eligible clients after a claim.
No extra steps. No extra fees. Just practical, compassionate support when it’s needed most.
What Sets Us Apart
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Designed for real life: Our sessions are virtual, flexible, and focused on helping people navigate the emotional ripple effects of a claim — not years of therapy.
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Short-term, strengths-based support: We meet clients where they are and help them move forward, quickly and confidently.
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Insurance-integrated: The cost of the program is underwritten into the policy itself, so it’s ready and waiting when a claim is approved.
Programs Include Support For:
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Critical Illness: Coping with diagnosis, treatment anxiety, life changes, and returning to a new “normal.”
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Life Insurance (Bereavement): Supporting loved ones through grief, practical adjustment, and re-entry into daily life after loss.
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Pet Insurance: Navigating pet loss and the grief that’s often misunderstood or minimized by others.
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Travel Insurance: Processing the emotional impact of accidents, illness, or disrupted travel, especially when far from home.
Why Insurers Choose Us
Our programs boost client satisfaction and brand trust at the most emotionally sensitive moments of the insurance journey. Insurers tell us that integrating emotional support into the claims experience:
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Provides an opportunity for claims representatives to check-in emotionally and offer the short-term support
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Ensures their claimants receive a service that was designed with them uniquely in mind
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Reduces the likelihood of life influencing the recovery from their claim
Let’s talk about how our Emotional Support Programs can be built into your policies.
Coming Soon:
Top-Up Packages
Top-Up 2-Packs are on the way so you can get just-enough support, exactly when you need it.
Sometimes you just need a little extra nudge — a fresh plan tweak, a confidence boost before a new drive, or help navigating kids’ questions after things change.
Our Top-Up Sessions let you add support in blocks of two so it stays short-term, focused, and super helpful.